An activity groups together stakeholders with whom your organization must communicate with on a regular basis, according to the same strategy and within the same time frame. For example, it could be stakeholders that your organization wants to talk to regarding a specific initiative once per month, for the next 12 months.
In addition to linking your stakeholders to your initiative, activities will create all the follow-ups tasks, which will be assigned to the selected team members.
Activities are a sub-section of engagement plans: they help users implement their strategy according to the overall plan, predetermined objectives, targeted stakeholder groups and specific time periods. Activities make it possible for users to precisely monitor and track the progress of their engagement plans.